Let’s be honest: Sir Mix-a-Lot’s “Baby Got Back” is a timeless classic. To sell through the idea of a custom version for Destination America’s Upfront presentation Jen went ahead and re-wrote the lyrics for the pitch stage. Fortunately, they loved it! We got an awesome rapper in the booth, recorded it and cut a music video. Discovery Communications like it so much they brought it rappers to also perform it LIVE on stage at their NYC Upfront presentation.
Barrie Creative:
- Concepting
- Script/Lyric Writing
- Post Producing
