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Discovery Channel: Maker’s Mark Gold Rush ETTI

Discovery Channel approached with an intoxicatingly appealing project – a series of enhanced tagged tune-ins for Maker’s Mark. Their tagline, “It is what it isn’t” was a central part of the creative for each ETTI. The real fun though comes in the form of the transition to the “brought to you by…” endtag animations, created by Buster.

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