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Discovery Education and Novelis: Life of a Can

When Mighty Pixel reached out and asked us to partner with them on Discovery Education and Novelis’s Life of a Can program we enthusiastically responded, “SCORE!”. Barrie Creative concepted and scripted the video. Then we all flew up to Canada for a fun day of shooting on the ice with Stanley Cup winner, Andrew Ference and his lovely daughter, Ava. It was a cold one, but we had a blast directing this father daughter duo on skates. Mr. Crothers came on-board to create the motion graphics, and our final product is a fun and engaging video getting elementary students all over North America excited about recycling.