Sometimes the subject matter of a project is heavy, and you have to approach it with the sensitivity and seriousness it warrants. The Groomed trailer was one of those. Filmmaker Gwen van de Pas shared her deeply personal and intimate story, and our job was to whittle the powerful documentary down to a 2:00 minute trailer that would engage viewers while also giving the subject matter and individuals involved the respect they deserve. We were honored to play a small role in bringing attention to Gwen van de Pas’s important work.