Nat Geo WILD “We Are WILD” TCA Sizzle
This was a wild one! For their Television Critics Association panel this year, Nat Geo WILD wanted to focus on their brand experience as a whole rather than just one show or talent. It was an evolving process to figure out the best tactic to retain the excitement of a sizzle while also featuring five separate sections with network talent. We landed on a VO free execution with limited text and a motion graphics and a compositing approach that showcases their content being accessed via outlets beyond traditional TV. Barrie Creative concepted, wrote and produced the sizzle and brought Jonas & Co. on board to do the compositing.